Every side tells a different story.
Who We Are
ABOUT US
DICE Studio is a multidisciplinary creative experience and design studio based in Pakistan, built on the belief that creativity has no single form. Inspired by the six sides of a dice each with its own purpose and power. DICE Studio celebrates every discipline of creativity, from glow-in-the-dark murals and immersive themed interiors to documentary films and handcrafted artistic installations.
We are an experience-driven studio that brings together art, design, storytelling, and craftsmanship to transform ideas into unforgettable experiences creating spaces that evoke emotion, visuals that inspire, and moments that people remember long after they've encountered them.
Our Promise
Every great idea deserves the right move. Whether you're building a dream space, launching a brand, creating a documentary, or bringing an impossible idea to life, DICE Studio exists to help you roll the right move. We don't just create designs—we create experiences that stay.
Founder
Muhammad Talal
Muhammad Talal is the founder and creative force behind DICE Studio. With over a decade of experience in art, design, and experiential storytelling, he has built a multidisciplinary practice that brings together creativity, innovation, and craftsmanship. A Distinction Holder of the prestigious National College of Arts (NCA), Talal has served as a Lecturer at some of Pakistan's leading universities, mentoring and inspiring the next generation of designers through studio-based learning and interdisciplinary design education. Talal specializes in creating immersive experiences that blur the boundaries between art, design, and imagination.
As the Founder and Creative Director of DICE Studio, he leads the creative vision of the studio. Through DICE Studio, he continues to challenge conventional creative practices and transform ideas into experiences that people don't just see but remember.
Co-Founder
Effa Tariq
Effa Tariq is a Textile Designer, creative strategist, and multidisciplinary design professional with over six years of experience across art, design, education, and brand development. A graduate of the National College of Arts (NCA), her practice combines traditional textile techniques with contemporary design, spanning digital media, experiential installations, and creative storytelling.
Throughout her career, Effa has worked with local and international brands in roles ranging from Textile Technical Expert and Design Lead to lecturer at leading universities. Her expertise extends across textile design, branding, social media strategy, mural art, and immersive creative experiences.
As the Co-founder and Chief Operating Officer of DICE Studio, she leads project management, client relations, and creative operations while overseeing the studio's collaborations and brand communications. She also heads the Textile Design Department at DICE Studio, where she brings together craftsmanship, innovation, and design thinking to create impactful and memorable creative experiences.
You can't use up creativity. The more you use, the more you have.
THE TEAM
BEHIND US
WHAT WE HAVE DONE
Every project begins with a blank canvas and a bold idea. From immersive interiors and glow-in-the-dark environments to documentaries and digital campaigns, our portfolio reflects the many sides of DICE! Each crafted with purpose, creativity, and attention to detail. Explore the stories we've brought to life.
Ocean Adventure
A one-of-a-kind glow-in-the-dark attraction where immersive murals, themed interiors, and artistic installations came together to create an unforgettable underwater adventure.
VIEW DETAILSPPHI Balochistan Documentary
A documentary project highlighting the impact of healthcare initiatives across Balochistan through authentic storytelling, cinematic visuals, and human-centered narratives that connected communities with purpose.
VIEW DETAILSPaniq Room Lahore
A complete themed entertainment environment featuring the Upside Down Corridor, Zombie Zone, Pirate Adventure, Atlantis Rising reception, custom murals, handcrafted furniture, props, and immersive interior experiences designed to transport visitors into entirely different worlds.
VIEW DETAILSLet's Work Together
CONNECT
& BOOK
Let's bring your vision to life. Connect with us and book a consultation.